Most business websites in Dubai say the same thing. Leading provider, innovative solutions, committed to excellence. Customers skim past it because it tells them nothing. Then they land on a page that says plainly what you do, who it is for, what it costs and what happens next, and that is the company they call.
We write that page. Website copy, service pages, case studies, articles, brochures, emails and social posts, all in plain British English, in your brand's voice, structured so that people and search engines find the answer quickly. We research what your customers actually search for, we interview the people in your business who know the answers, and we write in short sentences that sound like a person.
We write every page on our own site this way, and the websites we build for restaurants, clinics, schools and fashion brands launch with copy that was planned alongside the design, not pasted in the week before launch.
What is included
- A tone of voice guide with examples, so everything the brand says sounds like one company
- Website copy for every page, written to a sitemap and a content plan, with titles and meta descriptions
- Service and product pages that lead with the customer's problem and end with a clear next step
- Case studies that tell the story of the work without inventing results
- Blog articles and guides researched around the questions your customers search for
- Company profiles, brochures and proposals, structured for people who skim
- Email sequences and newsletters that people open because they are useful
- Social media captions and post calendars in your voice, for the platforms you actually use
- Arabic translation and transcreation arranged with native writers where you need it
How it works
1. Discover
We read everything you have published, interview the people who talk to customers, and research what your audience searches for. We find out what you want to be known for and what you need to stop saying.
2. Plan
A content plan: every page or piece, its goal, its audience, its key message and the search terms it should answer, with a fixed price and timeline.
3. Write
First drafts of the most important pages first, usually the home page and one service page, so the voice is agreed before the rest. Then the full set, delivered in batches you can review.
4. Edit
Your feedback worked in, a fact check against your sources, a proofread, and search titles and descriptions for every page. Nothing is published that you have not approved.
5. Launch and grow
We load the copy into the site if we are building it, check how pages perform in search once they are live, and keep writing: articles, case studies and campaigns on a schedule that suits you.
Do you use AI to write the copy?
We use software for research, outlines and proofreading. The interviews, the structure and the writing are done by our writers, and every line is read by a person before you see it.
Can you write in Arabic?
We write in English and arrange Arabic with native Arabic writers who transcreate rather than translate, so the Arabic reads naturally rather than word for word. Bilingual sites are planned so both languages get the same care.
How do you write for search without sounding like a robot?
We research the questions people type and answer them plainly in the copy, once, where it helps. A page that answers a real question clearly reads better than one stuffed with keywords. Titles, descriptions and headings are structured for search. The sentences are written for people.
What do you need from us?
Time with the people who know the business: a founder, a salesperson, someone who handles support. Any existing brand guidelines, research or copy. And one person who approves the drafts. Most of the work after that is ours.
Who writes the copy?
Our Dubai team writes and edits the English copy and leads the interviews. Research and production support come from our team in India, and Arabic is handled by native writers we work with. One editor is responsible for every word you receive.
How does content writing fit with your website work?
Every website we build has a content plan before design starts, so the copy and the layout are made for each other. If you only need copy for an existing site, we write to your templates and load it into WordPress or Shopify for you.