More of your customers now ask a question instead of typing a keyword. They ask ChatGPT for a good interior designer in Dubai, ask Perplexity to compare clinics, or read the AI answer at the top of Google and never scroll. These tools answer by reading the web, and they prefer businesses that state facts clearly, in one place, and the same way everywhere. Most websites do not.
AI Search Optimisation is the work of making your business easy for these systems to find, understand and quote. It is not a trick and it is not a new platform. It is clear answers on your pages, structured data that tells machines who you are and what you do, and facts about your business that match across your website, Google Business Profile, LinkedIn, directories and the press. Done well it also makes the site better for people and for ordinary search.
We build this into every website we make for hospitality, healthcare, retail and professional services clients across the UAE, because the same structured data and clear writing serve Google, AI tools and people alike.
What is included
- A visibility check: what ChatGPT, Gemini, Perplexity and Google AI say about your business and your competitors today
- An entity audit: how your name, address, services, people and claims appear across the web, with every inconsistency listed
- Question research: the questions customers ask AI tools about your category, drawn from real conversations and search data
- Answer pages and FAQ sections written in plain English that answer the question in the first sentence
- Structured data for Organisation, LocalBusiness, Service, FAQ, Person and Product, validated and maintained
- Facts made consistent across your website, Google Business Profile, LinkedIn and the directories these tools read
- Technical fixes so AI crawlers can read your pages: rendering, robots rules, clean HTML and fast loading
- Mentions and citations earned on the sites these tools read: industry listings, press, reviews and local sources
- A monthly report showing how your business appears in AI answers, which sources are cited and what changed
How it works
1. Audit
We ask the main AI tools the questions your customers ask and record what they say and where they got it. We check your structured data, your crawlability and how your facts match across the web.
2. Plan
A list of pages to write or rewrite, schema to add, facts to correct and sources to earn, in priority order, with a fee and a monthly rhythm agreed in writing.
3. Set up
Structured data added and validated, technical blockers removed, core answer pages published, and business facts corrected on the platforms you control.
4. Run
Each month we publish new answer content, update facts as the business changes, earn mentions on relevant sources and rerun the visibility check.
5. Report
The monthly report shows your visibility in AI answers question by question, the sources being cited, the pages and schema shipped, and what we plan next. No invented scores, just what the tools said.
Can you guarantee my business will appear in ChatGPT or Google AI answers?
No. These systems change often and nobody controls what they say. What we control is how clearly and consistently your business is described on the web, which is what they read. We show you what they say before we start and every month after.
Is AI Search Optimisation different from SEO?
It builds on it. Good SEO gives you a fast, well structured site that ranks. AI Search Optimisation adds direct answers, richer structured data, consistent facts and citations on the sources AI tools read. Most clients run both as one plan with one report.
Which AI tools do you cover?
ChatGPT, Gemini, Perplexity and the AI answers in Google Search. They read different sources and answer differently, so we check and report on each one by name.
Does it work in Arabic?
Yes. AI tools answer Arabic questions by reading Arabic sources, so Arabic answer pages and consistent Arabic facts matter. We research the Arabic questions separately rather than translate the English ones.
Who does the work?
The audit, the question research and your monthly review are led from Dubai. Structured data, technical fixes and content production are shared with our team in India. You have one point of contact in Dubai.
What do you need from us?
Accurate facts about your business: legal name, locations, services, people, founding year and anything you claim publicly. Access to your website, Google Business Profile and social accounts. And someone who can confirm a fact quickly.
