The right partner can put your brand in front of an audience that already trusts them, for a fraction of the cost of reaching it alone. A restaurant and a fashion label, a developer and a design studio, an app and a retailer. When the fit is real, both customers see the partnership as a reason to try something new.
Good partnerships are rarely accidental. They start with a clear idea of what each side brings and wants, they are agreed in writing, and they are launched with a story worth telling. We help with every step, from the first list of names to the announcement.
Who it is for
Hospitality brands looking for co-hosted events, menus or experiences. Retail and e-commerce brands planning collaborations or co-branded products. Real estate developers working with design, lifestyle and hospitality names. Startups that want to reach established audiences. Established brands looking for fresh, relevant partners.
What is included
- A partnership strategy: goals, ideal partner profile and what you can offer in return
- Research and a shortlist of potential partners, with the reasons for each
- Outreach to decision makers, with a clear proposal written for each partner
- Shaping the idea together: product, event, content or campaign
- A written agreement of roles, costs, timelines, approvals and use of each brand, reviewed by your legal adviser
- Launch planning with press, creators and social content
- Coordination between both teams through delivery
- A report on what was delivered, coverage, and lessons for future partnerships
How it works
1. Story and angles
We agree why a partnership makes sense for you now, what you can offer and what a good result would look like.
2. Shortlist
We research brands with audiences, values and timing that fit, and agree with you who to approach.
3. Propose
We contact the right people, present a clear idea and work through terms with them on your behalf.
4. Launch
We plan the announcement, press, creators and content, and keep both teams aligned until it goes live.
5. Coverage report
We report on coverage and delivery, and review with both partners what to repeat next time.
What you get each month
Partnerships are usually run as projects, from research to launch. Brands that want a steady programme of collaborations can choose a retainer with an agreed number of partner approaches and launches each year, and ongoing management of existing partners.
How it connects
Partnership launches draw on launch and event PR and often include influencer and creator relations. Our logo and brand identity and packaging design teams create co-branded products, our film team produces campaign content and our social media marketing team shares it on your channels. Or go back to all PR services.
Do you already have partners lined up?
No, and be cautious of anyone who sells a ready made list. Each partnership is researched for your brand and goals, and approaches are made only with your agreement.
Who pays for a partnership?
It varies. Often costs are shared, sometimes one side contributes money and the other contributes access or products. We set this out clearly in the agreement before any work starts.
Can you guarantee a partner will say yes?
No. We can find good candidates and present a strong, fair proposal. The decision is theirs.
How long does it take?
From research to launch, usually two to four months, depending on how quickly both sides make decisions and what is being created.
What if the partnership does not work out?
A clear agreement covers how either side can end it and what happens to shared content and products. We plan for that at the start so it is simple if needed.