Good public relations does three things for a business. It helps people understand what you do, it gives them reasons to trust you, and it makes sure they find the right story when they look you up. Advertising can buy attention. PR has to earn it, one credible story at a time.
That is why we start every brief with a plain question: what is genuinely new here, and who would care? Sometimes the honest answer is that the news is not ready yet, and we will say so rather than spend your goodwill with journalists on a weak story.
What we do
Media and press. Getting your news to the people who report it. Press releases and distribution written the way editors need them. Media relations built on real conversations with the journalists who cover your field. Press kits and newsrooms so the facts, photos and contacts are always one click away. Media monitoring and reporting so you know what was said and where.
Reputation and profile. Building trust that lasts beyond one headline. Founder and thought leadership PR for leaders with something useful to say. Crisis and reputation management for the day something goes wrong. Award submissions for the awards worth entering. Corporate communications for the announcements that matter to staff, partners and investors.
Launches and partnerships. Making a moment count. Launch and event PR for openings, products and press events. Influencer and creator relations with the creators your customers already follow. Brand partnerships with companies whose audience fits yours.
Earned, not bought
Editors and producers decide what they publish, and that independence is exactly why coverage is worth having. So we never promise a number of articles or a place in a named publication. We promise a clear story, the right people hearing it, a personal follow up and an honest report of what ran and what did not.
From story to coverage
How a piece of news reaches the people who report it
- Story We find what is genuinely new, and who would care.
- Angles One story, framed for business, trade and lifestyle desks.
- Media list The journalists who cover your field, chosen for this story.
- Outreach Personal pitches and follow up, never a mass mailing.
- Coverage report What ran, what did not, and what we learned.
How we work together
Your PR lead is in Dubai and stays your one point of contact, with writing, research and monitoring shared with our wider team across India and South East Asia. Because the same studio makes content, film and photography, social media and websites, your story is told the same way everywhere it appears.
Can you guarantee press coverage?
No. Coverage is earned, and editors decide what to run. Anyone who guarantees articles in named publications is either paying for advertorials or guessing. We guarantee the work: a strong story, the right media list, personal outreach and an honest coverage report.
Do we need a monthly retainer?
Not always. A single announcement, launch or award entry can be a project with a fixed fee. A retainer makes sense when you have regular news, a founder building a profile, or a reputation to protect, because relationships with journalists are built over months.
Which PR service should a company in Dubai start with?
Usually a press kit and newsroom, then the next real piece of news. A founder led startup often starts with thought leadership, and a new hotel or restaurant with launch PR.
Do you write in Arabic?
We write and pitch in English. When an announcement needs Arabic, a specialist translation partner prepares it and we review it with you before it is sent.
How do you report?
One report a month, or after each campaign, with every piece of coverage we can find, links and screenshots, the journalists we spoke to and what we will do next. You see what did not land as clearly as what did.