Journalists in the UAE receive hundreds of pitches a week. The ones they answer come from people who understand what they cover, send stories that fit, and never waste their time. Media relations is the patient work of becoming that kind of source for the reporters who matter to your business.
We do not spray announcements at a list and hope. We study what each outlet publishes, find the angles in your business that fit their readers, and offer them something useful: an interview, data, a view on a trend, a spokesperson who can explain a subject clearly at short notice. Over months, that turns into a relationship where journalists come to you.
Who it is for
Startups and founders who want to be known in their sector. Hospitality groups with chefs, concepts and openings to talk about. Real estate developers and brokers with views on the market. Retail and e-commerce brands with launches, trends and customer stories. Professional firms whose experts can comment on the news.
What is included
- A media map of the outlets, programmes and podcasts that reach your customers, with the journalists who cover your subject
- A rolling list of story ideas drawn from your business, your data and the news agenda
- Pitches written for each journalist and outlet, never one email sent to everyone
- Expert comment offered when a story breaks in your field, prepared quickly and checked with you
- Interview and feature opportunities arranged, with a briefing note before each one
- Spokesperson preparation for interviews in print, on radio and on camera
- A shared log of every conversation and opportunity
- A monthly coverage report with what ran, what is pending and what we learned
How it works
1. Story and angles
We spend time inside your business to find the stories, data and people that journalists will find interesting, and the ones they will not.
2. Media map
We map the outlets and journalists that matter to your customers, from business and trade titles to lifestyle desks, radio and podcasts.
3. Pitching
We pitch selected ideas to selected people, follow up personally and respond quickly when a journalist asks for more.
4. Interviews and comment
We prepare your spokespeople, attend interviews where useful and make sure facts, images and follow up material arrive on time.
5. Coverage report
Each month you see what ran, which conversations are open and what we plan to pitch next.
What you get each month
An agreed number of pitches and story ideas, ongoing outreach to your priority journalists, expert comment when relevant news breaks, spokesperson briefings before interviews, and one coverage report. You also get our honest view on which stories are landing and which are not.
How it connects
Media relations works best with a steady flow of material. Press releases and distribution handle formal announcements, and founder and thought leadership PR builds the profile of your spokespeople. Our content writing team turns interviews into articles for your website, and our film team can supply broadcast quality footage and photography. Or go back to all PR services.
Can you guarantee interviews or articles?
No. Journalists decide what they cover. We can make sure the right people hear a good story at the right time, and we report honestly on what came of it.
How is media relations different from sending press releases?
A release is a single formal announcement. Media relations is the ongoing work of pitching stories, offering comment and arranging interviews, much of which never starts with a release at all.
Who speaks to the journalists?
We handle the pitching and the logistics. Interviews are given by your own spokespeople, because journalists want to hear from the people who run the business. We prepare them properly first.
How long before we see coverage?
Some stories land in the first weeks. Relationships and a steady presence take three to six months to build. We agree realistic expectations at the start.
Do you pitch Arabic media?
We pitch in English. Where an Arabic outlet is right for a story, a specialist translation partner prepares the material and we review it with you first.
Do you pay for coverage?
No. Paid placements and advertorials are advertising, and we label them as such if you choose to buy them. Media relations is about earned coverage only.