Most new brands in Dubai start with a logo bought in a hurry. It looks fine on the business card and falls apart everywhere else: too detailed for a social avatar, the wrong shape for a shop sign, a colour that prints differently every time. Six months later the website, the packaging and the Instagram feed look like three different companies.
We design identities as systems, not pictures. A logo with the variations it needs, a colour palette with print and screen values, typefaces licensed for the web and for print, and rules for how they sit together. Everything is tested at the sizes and in the places you will actually use it before we hand it over.
We work with restaurant, clinic, real estate and fashion brands in the UAE and India, and the same team goes on to build the websites and stores those brands live on. That means the identity is designed for the real world, not for a presentation slide.
What is included
- A discovery workshop on your positioning, your customers and the brands you compete with
- Two or three logo directions shown in context, on a sign, a screen and a product, not on a white page
- A final logo with the variations you need: primary, stacked, icon, mono and reversed
- A colour palette with values for print, screen and fabric, tested for contrast and accessibility
- Typefaces chosen and licensed for web and print, with Arabic pairings where you need them
- Brand patterns, icons or illustrations that stretch the identity beyond the logo
- Master files in vector, with every format a printer or a developer will ask for
- A short guidelines document so the identity is used consistently from day one
How it works
1. Discover
A workshop with the people who own the brand. We talk about where you are going, who you sell to and what you want people to feel. We look at the brands you admire and the ones you compete with.
2. Plan
A written brief that sets the positioning, the tone and the deliverables, with a fixed price and timeline. Nothing is sketched until you agree with the direction in words.
3. Design
Two or three directions, each shown on real things: a sign, a phone screen, a bag, a uniform. You pick one and we refine it until every detail works.
4. Build
The full system: logo variations, colour values, type, patterns and templates, built in Figma and Adobe Illustrator and tested at every size from a favicon to a hoarding.
5. Launch and grow
Master files, a guidelines document and a handover session for your team and your printers. Then, if you want it, the website, packaging and film that put the identity to work.
How long does a brand identity take?
It depends on how many directions you want to see and how quickly decisions are made on your side. We set the timeline in the plan after the workshop, and it does not change unless the scope does.
What do you need from us?
Honest answers in the workshop, the people who decide in the room, and feedback within a few days at each stage. If you have an existing logo, old files or customer research, send them. If you have nothing yet, that is fine too.
Do you design Arabic and bilingual logos?
Yes. We design bilingual marks where the Arabic and the English carry equal weight, and we choose Arabic typefaces that match the Latin ones rather than default to a system font. We arrange an Arabic typography review before final artwork as part of the project.
Who designs the identity?
Strategy and art direction come from our Dubai team. The design work is shared with our designers across India and South East Asia. You deal with one person in Dubai throughout.
Can you refresh my existing logo rather than start again?
Yes. A refresh keeps what people recognise and fixes what does not work: a cleaner mark, a better palette, proper variations and files. We tell you honestly when a refresh will do and when a new identity is the better investment.
Will the identity work on my website and packaging?
That is the point. We hand over colour, type and spacing as design tokens for the website, and we set print specifications for packaging and stationery. If we build the website or the packaging, the same team does it from the same files.