In Dubai, business happens on WhatsApp. Customers would rather message than call, and they welcome an order update or an appointment reminder there. What they will not forgive is a broadcast they never asked for. Done badly, WhatsApp and SMS are spam and a breach of UAE rules. Done properly, they are the most direct channel you have.
We set up WhatsApp Business and SMS the proper way. A verified business account with your name and logo. Message templates written in English and Arabic and approved by Meta. Automated messages for the moments that matter: order confirmed, out for delivery, appointment tomorrow, table booked. Campaigns sent only to people who opted in, during the hours the rules allow, with a one word way out. And a shared inbox so the conversations that follow are answered by a real person.
We build the Shopify, WooCommerce and booking systems these messages come from, for restaurants, clinics, fashion and food stores and travel companies, so the triggers are wired properly rather than bolted on.
What is included
- WhatsApp Business Platform set up on a verified account with your brand name, logo, description and catalogue
- SMS sender registration in the UAE with an approved sender name, so messages arrive as your brand and not a number
- Consent capture on your website, store, forms and in store, with a record of who opted in, when and how
- Message templates written in English and Arabic, submitted to Meta for approval and kept up to date
- Automated messages connected to your store, booking system or CRM: confirmations, delivery updates, reminders, review requests
- Campaign broadcasts to opted in segments, scheduled within UAE sending hours, with opt out handled automatically
- A shared team inbox with quick replies, labels and assignment, so customers reach a real person
- Click to WhatsApp ads and website buttons that start conversations with the context already filled in
- A monthly report on messages sent, delivered, read and replied to, opt outs and the conversations that led to a sale
How it works
1. Audit
We look at how you use WhatsApp and SMS today, how consent is collected, which messages customers actually want and where your systems can trigger them. You get a short written plan of what to automate first.
2. Plan
Account structure, templates, automations, campaign rhythm, who answers the inbox and when, and the fee, agreed in writing. We also agree the rules: who can be messaged, about what and at what hours.
3. Set up
Business verification, sender registration, consent capture, templates approved, and automations connected to your store or booking system and tested with real orders.
4. Run
Automated messages run on their own. Campaigns go out to the segments that asked for them. The inbox is staffed, templates are refreshed and anything that gets a high opt out rate is pulled.
5. Report
A monthly report shows delivery, read and reply rates, opt outs, campaign results and the conversations that turned into sales or bookings. If a message is annoying people, the report says so and we stop sending it.
We run WhatsApp, SMS and the shared inbox on EsyMsg, our own messaging platform, with one inbox for your team.
Is WhatsApp marketing allowed in the UAE?
Yes, with conditions. Marketing messages may only go to people who have agreed to receive them, they must be sent within permitted hours, and every message must offer a simple way to opt out. We set every account up to these rules and we only message people who opted in. If you give us a list of numbers without consent, we will not send to it.
Can you connect WhatsApp to my Shopify store or booking system?
Yes. Order confirmations, shipping updates, abandoned cart reminders and appointment reminders are triggered from Shopify, WooCommerce, your booking system or your CRM.
Do you write messages in Arabic?
Yes. Templates are written in both languages by native speakers and submitted separately for approval. Customers receive the language they chose and replies come in the language they wrote in.
Who answers the messages?
That is your choice. Your team can run the shared inbox with our set up and training, or the Dubai team can handle it during agreed hours. Set up, automations and reporting are shared with our team in India. Either way you have one contact in Dubai.
How does this fit with email and your other services?
Email carries the longer stories and the newsletter. WhatsApp and SMS carry the messages that must arrive in minutes: confirmations, reminders, time limited offers. We set the channels up together so a customer is never messaged twice about the same thing.
