Most business social media in Dubai is a feed of stock images, product shots and happy Friday posts that nobody asked for. It costs time every week and it does nothing for the business. The fix is not posting more. It is deciding who the account is for, what it should make them feel and do, and then making content good enough that people stop scrolling.
We run social media as a marketing channel with a plan, not a chore. A strategy for each platform that earns its place, a monthly content calendar you approve in one sitting, photography and video shot by our own production team, copy in English and Arabic, community management that answers people the same day, and paid social that puts the best content in front of the right audience.
Our film team has made eleven commercial films for hospitality, real estate, interiors, sport and culture brands, and the same crew shoots social content. We have built brands and websites for restaurants, fashion labels, clinics, schools and real estate firms in the UAE and India.
What is included
- A social strategy: which platforms, for whom, saying what, how often, and what success looks like for your business
- A monthly content calendar with every post, caption and asset ready for your approval in one review
- Photography and short video shot by our production team, planned in batches to keep the cost sensible
- Captions written in British English and Arabic by native speakers, in your brand voice
- Design templates for stories, carousels and reels so every post looks like yours
- Community management: comments, direct messages and mentions answered in your voice within agreed hours
- Paid social on Meta, TikTok, Snapchat and LinkedIn, with audiences, creative tests and tracking set up properly
- Creator content shared on your own channels, with influencer and creator relations handling the creators themselves when you need them
- A monthly report on reach, engagement, followers, clicks and enquiries, with what we learned and what changes next
How it works
1. Audit
We review your accounts and three competitors, read your comments and messages, and look at what your customers already share about you.
2. Plan
Platforms, audiences, content pillars, tone, posting rhythm and paid budget, with a fixed monthly fee. We agree how approvals work and how fast you need us to respond to customers.
3. Set up
Accounts cleaned up and verified where possible, templates designed, the first shoot booked and the first month of content produced and approved before anything is published.
4. Run
Content goes out on schedule, the community gets answered, paid campaigns run against the best performing posts, and we shoot new material regularly so the feed never goes stale.
5. Report
A monthly report shows what we published, how people responded, what the paid spend did and what we are changing. We tell you what did not work as plainly as what did.
We plan, schedule and report in EsyPosteit, our own social media scheduling tool, so you can see every post in the calendar before it goes out.
Which platforms should my business be on?
Fewer than you think. For most Dubai businesses that is Instagram plus one other: LinkedIn for professional services and B2B, TikTok or Snapchat for younger consumer audiences, Facebook for community and events. We recommend the mix in the audit and we would rather do two platforms well than five badly.
Do you shoot the photos and videos?
Yes. Our own film team shoots across the UAE. We plan shoots in batches so one day produces a month or more of content.
Can you post in Arabic?
Yes. Arabic captions are written by native speakers, not translated word for word, and we plan bilingual accounts so each post reads naturally in both languages rather than as a translation.
Do you handle paid social as well as organic?
Yes, and they work together. Organic content shows us what people respond to, and paid puts that content in front of new audiences with proper tracking. We report both in the same monthly report.
Who manages the account day to day?
Strategy, approvals, shoots and community management are handled by the Dubai team, because answering customers needs local knowledge and the right time zone. Design, editing, scheduling and reporting are shared with our team in India. You have one contact in Dubai.
How does this fit with your other services?
Social content and film come from the same team, so a commercial shoot can feed months of social posts. Paid social works alongside Google Ads, and the questions people ask in comments feed our SEO and AI search content.
