Most companies learn about an important article when a friend sends it, and about a complaint when it has already been shared thousands of times. Monitoring means you hear first. It also means you can see, month by month, whether your public relations is actually changing how people talk about you.
We set up monitoring for the names that matter, your brand, your leaders, your products and your competitors, across news sites, broadcast summaries where available, social media and review platforms. Then we read it, so you do not have to, and tell you what is worth your attention.
Who it is for
Companies running PR that want to see what it achieves. Founders whose name is part of the brand. Hotels, restaurants and retail brands where reviews and social posts move quickly. Real estate developers tracking market and project coverage. Any company that wants an early warning before a small issue grows.
What is included
- A monitoring set up covering your brand, leadership, products, campaigns and agreed competitors
- Tracking of online news, trade titles, blogs, podcasts and public social media posts
- Review platform monitoring for businesses where reviews shape decisions
- Alerts for anything that needs a quick decision, sent the same day
- A coverage log with links, screenshots, outlet and tone
- Competitor and topic watch, so you can see the conversation you are part of
- A monthly report in plain English: what was said, where, by whom and what it means
- A short quarterly review of trends and recommendations
How it works
1. Story and angles
We agree what matters to you: the names, products, topics and competitors to watch, and what counts as urgent.
2. Set up
We configure the monitoring tools and test the searches until the results are accurate and the noise is low.
3. Watch
Mentions are reviewed every working day. Anything sensitive or time critical comes to you straight away with a suggested next step.
4. Analyse
We group coverage by theme, tone and outlet, and compare it with your goals and your competitors.
5. Coverage report
You receive a monthly report and a short call to agree what to do differently next month.
What you get each month
Daily review of mentions, same day alerts for urgent issues, an up to date coverage log and one monthly report with recommendations. We report what we can measure honestly, such as where you were mentioned, in what tone and alongside whom, and we do not dress up impressions as results.
How it connects
Monitoring is the early warning for crisis and reputation management and the scoreboard for media relations. Insights from it feed our social media marketing, our SEO and AI search work, and the topics our content writing team covers. Or go back to all PR services.
Does monitoring cover everything said about us?
No tool sees everything. Private groups, closed messaging apps and some paywalled or broadcast content are out of reach. We cover the public sources that matter most and tell you clearly where the gaps are.
Do you monitor Arabic media?
We track Arabic sources for your brand names and agreed keywords, and a specialist translation partner summarises important Arabic coverage in English for your report.
How quickly will we hear about a problem?
Mentions are reviewed every working day, and urgent items are sent to you the same day. Retainer clients with a crisis plan can agree faster, out of hours alerting.
Do you report advertising value equivalent?
No. Comparing articles with the price of advertising space is misleading. We report reach where the source publishes it, tone, prominence and whether your key messages appeared.
Can we have monitoring without other PR services?
Yes. Many companies start with monitoring alone to understand their position before planning anything else.