Your customers trust some creators more than any advert. The right partnership can introduce your brand to exactly the people you want, in a voice they believe. The wrong one wastes budget, looks forced and can put your brand next to content you would never approve.
This service is about the creators themselves: who to work with, how to approach them and how to build relationships that last beyond one post. Running your own social media accounts is a different job, covered by our social media marketing service. The two work best together.
Who it is for
Hospitality venues with openings, menus and experiences to share. Retail, beauty and e-commerce brands with products creators can genuinely use. Real estate developers launching lifestyle led projects. Startups introducing an app or service to a new audience. Brands planning launches where creators sit alongside journalists.
What is included
- Creator research and selection based on audience fit, content quality, values and past partnerships, not follower counts alone
- Checks for audience quality and brand safety before any approach
- Personal outreach and relationship management with creators and their managers
- Gifting and product seeding programmes with clear, no obligation terms
- Invitations to launches, previews and experiences
- Paid campaigns with written briefs, fees, timelines and usage rights agreed in writing
- Confirmation that each paid creator holds the UAE advertiser permit where one is required, and that paid content is clearly disclosed
- A report on content published, reach where creators share it, and what we learned
How it works
1. Story and angles
We agree what you want creators to help people understand, and what a good partnership looks like for your brand.
2. Select
We research creators, check audiences and past content, and share a shortlist with our reasons for each.
3. Approach
We contact creators personally, explain the brand and the idea, and agree terms that are fair to both sides.
4. Run
We manage gifting, invitations and paid work, approve content against the brief and keep everything on schedule.
5. Coverage report
You receive every piece of content with the figures creators share, our view of what worked and recommendations for next time.
What you get each month
On a retainer you get an agreed number of creator relationships managed, a monthly plan of gifting, invitations and collaborations, contract and permit checks for paid work, and one report. Creator fees and products are budgeted separately and agreed with you in advance.
How it connects
Creators often join launch and event PR and work alongside brand partnerships. Content they create can be shared through your social media marketing, where usage rights allow, and our social media video team can produce content with creators on our own shoots. Or go back to all PR services.
How is this different from your social media marketing service?
Social media marketing runs your own accounts: strategy, content, community and paid social. Influencer and creator relations works with other people's accounts, choosing creators, building relationships and managing collaborations.
Do you run paid influencer campaigns?
Yes. We agree briefs, fees and usage rights in writing, check that each creator holds the UAE advertiser permit where it is required, and make sure paid posts are clearly disclosed as advertising.
Can you guarantee results from creators?
No. We can choose creators carefully, brief them well and report honestly. How audiences respond is up to them, which is also why their recommendations carry weight.
How do you choose creators?
By audience fit first, then content quality, values, past partnerships and audience quality. A smaller creator with the right audience is often worth more than a large one with the wrong audience.
Who owns the content creators make?
It depends on the agreement. We set out in writing where and for how long you can reuse content, so there are no surprises later.
What does it cost?
Our fee covers selection, relationships, management and reporting. Creator fees, products and any event costs are separate and agreed with you before anything is committed.