Packaging Design

Packaging is the only piece of marketing every customer touches. On a shelf in a Dubai supermarket or a mall, your product has a second or two to be picked up. In an e-commerce box it has to arrive intact and make unboxing feel worth photographing. And it has to carry the ingredients, the barcodes, the Arabic and the regulatory text in a layout that still looks beautiful.

We design packaging from the structure up: the box, bottle or pouch, the hierarchy of what people read first, the label system that scales to a whole range, and the artwork prepared on the printer's dieline with the right colour profiles. We work with your manufacturer and your printer from the first week, so nothing is designed that cannot be made.

We have built stores for food, fashion and retail brands in the UAE and India, so we know how a product has to look in a product photo, on a listing and in the hand, not only on a shelf.

What is included

• Range and shelf audit: your competitors in the aisle and online, and where you can stand out
• Structural recommendations: box, bottle, pouch, jar or sleeve, chosen for cost, protection and look
• Front of pack design with a clear hierarchy of brand, product name, variant and claim
• A label and colour system that extends to new flavours, sizes and lines without a redesign
• Bilingual artwork with Arabic and English set correctly, plus ingredients, nutrition and legal panels
• Barcodes, batch and date areas and regulatory marks placed to your authority's requirements
• Artwork on the printer's dieline, with bleed, varnish and foil layers separated
• Realistic renders and physical mock ups for approvals and for your e-commerce listings
• Shipping cartons, tissue, stickers and inserts for online orders
• Print supervision: proof checks and a press pass where it matters

How it works

1. Discover

We handle the product, visit the shelf or the listing it will sit on, and talk to your manufacturer about the formats and quantities you can afford. We learn what the customer needs to know in the first second.

2. Plan

A scope covering the range, the formats and the regulatory text you must carry, with a fixed price and timeline. The printer's dielines and specifications are collected before design begins.

3. Design

Two or three directions on the lead product, shown as renders on a shelf and in the hand. Then the chosen direction extends across the range, with each variant easy to tell apart.

4. Build

Final artwork in Adobe Illustrator on the dieline, colours matched to Pantone or the printer's profile, text proofread in both languages, and a physical mock up checked before anything goes to press.

5. Launch and grow

Press proofs approved, files delivered to the printer, and listing images produced for your store and marketplaces. New variants are added to the system as the range grows.