People buy from, invest in and join companies whose leaders they trust. In the UAE, where so much business still runs on relationships, a founder who is known for clear thinking opens doors that advertising cannot. Thought leadership is how that reputation is built, in public, over time.
It only works when the thinking is real. We do not invent opinions or fill a feed with motivational quotes. We sit down with you, find the subjects where your experience genuinely helps people, and turn them into articles, interviews, talks and posts that sound like you on a good day.
Who it is for
Startup founders raising funds, hiring or entering a new market. Leaders of hospitality and real estate businesses who are the face of the brand. Retail and e-commerce founders with a story worth telling. Partners in professional firms who want to be the expert reporters call. Senior leaders taking on a new role in the UAE.
What is included
- A profile strategy: the three or four subjects you will be known for, and the audiences you want to reach
- Regular interviews with you to capture ideas, stories and opinions
- Bylined articles for business and trade titles, pitched to editors and written in your voice for your approval
- Interview and podcast opportunities with a briefing before each one
- Speaking and panel opportunities at relevant UAE events, with help preparing your talk
- LinkedIn posts and articles written from your ideas, in your voice, approved by you
- Updated biographies, headshots and a speaker profile
- A monthly report on what was published, where and how people responded
How it works
1. Story and angles
We interview you, review what you have said and written before, and agree the subjects where your view is distinctive and useful.
2. Plan
We set a calendar of articles, posts, pitches and events for the next three months, tied to moments in your business and your sector.
3. Writing
We draft from your words, not ours. You review every piece and nothing is published or pitched without your approval.
4. Outreach
We pitch articles and interviews to editors, producers and event organisers, and prepare you before each opportunity.
5. Coverage report
Each month you see what ran, what is planned and what people are responding to, so we can sharpen the next quarter.
What you get each month
An agreed number of LinkedIn posts and articles, one or more bylined articles pitched to the media, ongoing pitching for interviews and panels, a monthly interview session with you, and one report. We will not promise followers or speaking slots. We promise steady, good work in your name.
How it connects
Your profile supports the company's media relations, and your awards and milestones feed award submissions. Our content writing team keeps your voice consistent across your website and articles, our photography team shoots portraits and our social media video team films short clips of your ideas. Or go back to all PR services.
Will you write as me?
We write from your ideas and in your voice, and you approve every word. Many leaders work this way. The thinking must be yours, and we will not publish opinions you do not hold.
How much of my time does it take?
About an hour or two a month: one interview session to capture ideas and short reviews of drafts. Interviews and events take more time, and you choose which ones to accept.
Can you get me onto panels and stages?
We find relevant events, pitch you to the organisers and help you prepare. Organisers choose their speakers, so we cannot promise a place, but a clear subject and a good speaker profile improve the odds.
Should the company or the founder post on LinkedIn?
Both, for different reasons. People engage more with a person than a logo, so a founder's posts usually reach further. The company page carries news, jobs and product updates.
Do you write in Arabic?
We write in English. If you want Arabic versions of key articles, a specialist translation partner prepares them and we review them with you.