The challenge
Dermarex Healthcare is a specialty pharmaceutical company based in India, working in dermatology since 2006 and now spanning dermatology, paediatric products and cosmetology through three divisions. Its audience is largely healthcare professionals and partners, who need clear information rather than a consumer pitch. The company needed a website that presented each division distinctly while telling one company story.
What we built
We designed and built the site on WordPress. The navigation gives each division its own entry: Dermarex for dermatology, Mikku n' Yokko for paediatric products and Cosmirex for cosmetology. The home page sets out the company's corporate essence and its commitment to quality, innovation and trust, then introduces the divisions under a single heading, three divisions and one commitment. Featured products such as a hair colour and a concealer cream show the range in practice. A timeline covers two decades of progress, a section on education and leadership reflects the company's work with professionals, and a blog supports ongoing content. Phone, toll free number, email and opening hours sit in the top bar on every page.
The outcome
A doctor or distributor can identify the right division and its products in moments, and the company's history and certifications are easy to find for anyone assessing a partnership. The site reads as a serious pharmaceutical company with a clear structure rather than a brochure.
