The challenge
Minya The Design Studio designs maternity dresses, feeding kurtis and coord sets in Coimbatore and sells them across India. Its customers are expecting and new mothers who shop in short moments, mostly on a phone, and who need to know at a glance whether a piece works for a bump, for feeding or for both. The label had grown out of an earlier store under another name and needed one home for the brand that made the range easy to browse and easy to buy from.
What we built
We built the store around how a mother looks for clothes. The home page opens with Shop by Category, so Casual Maxi Dresses, Designer Dresses, Feeding Maxi with zips and Maternity Kurti Sets are one tap away. Recent, popular and best selling products follow, then a section of reviews from mothers who have bought from the label. A running strip under the header carries the current offers, such as free shipping every Sunday and extra savings at checkout. Customers get an account, a wishlist and order tracking, and the menu stays short: Shop, About, Blog and Contact. The phone layout keeps the categories and offers above the fold.
The outcome
Mothers land on the categories that matter to them instead of a long product list, and every offer is visible before they start browsing. The store gives the label one clear address for the brand, with room to grow the range and the blog as the business does.
