The challenge
Reeds Fashions makes clothing for men, women and children, from polo shirts and sweatshirts to pyjamas and coordinated sets, and also supplies sportswear and uniforms. Those are different purchases. A parent buying a child's dress and a school ordering uniforms arrive with different questions, and the store had to serve both without two separate websites.
What we built
We designed and built the store on WooCommerce. The menu divides the range by who wears it: men's polo shirts, sweatshirts and T-shirts, women's crop tops and tops, and children's clothing split into boys and girls with T-shirts, pyjamas, cord sets and dresses. Bottom wear has its own branch across all four groups. Sportswear and uniforms sit as separate entries for team and institutional buyers, with a contact page for enquiries about quantities. Customers can search, keep a wishlist and view their cart from the header, and log in to reorder. The home page uses a full width slider to introduce the current range with a single message per slide.
The outcome
Each buyer gets a direct route. A family shops by person, a team or school goes straight to sportswear or uniforms, and the maker runs one catalogue behind both. The wishlist and account features suit repeat orders, which matter for a brand that dresses the whole household.
