The challenge
The Divine Foods sells natural superfoods and traditional Tamil remedies, such as palm jaggery, raw honey, moringa and herbal mixes, sourced from Tamil Nadu farmers. Its customers buy for a reason, whether that is a child's nutrition or cutting out white sugar, and many of them read Tamil. The brand needed a store that led with those reasons, spoke both languages and handled frequent offers without clutter.
What we built
We designed and built the store on Shopify, with a Shop by Concern menu at its heart: immunity and cold care, kids' growth and nutrition, quitting white sugar, weight, digestion and daily energy, and women's wellness and skin glow, alongside the usual shop by product. A language switch offers Tamil and English. An announcement bar rotates current offers and new arrivals, and the home page moves through best sellers, fast selling items, a spotlight product, current deals and the latest articles. A cookie consent banner respects visitors' choices. The footer tells the brand's story and lists its reach across countries.
The outcome
A customer can start from the problem they want to solve and arrive at the right product in one step, in their own language. The Divine Foods went on to win a Tanseed grant from StartupTN, a recognition of the brand itself that the store now helps it share with new customers.
